On the inside
Selecting a color with universal appeal can be tricky. Many real-estate salespeople recommend going neutral (white or beige). We asked paint and color expert Sue Wadden, Director of Color Marketing at Sherwin-Williams, based in Cleveland, which paint color works best on walls, ceilings, and trim for resale, as well as which type of finish to use.
"You can definitely go white for a blank-canvas look, but I prefer going with a neutral for a somewhat stronger look," she says. And here’s why. "Too many will find the white too institutional looking and antiseptic and will think they’ll have to hire a painter to make their home feel like a home," she says.
But don’t think you have to use just one neutral color. Consider a series of grays that are trending now or some taupes that will help personalize the home and rooms. And to curtail the cost, you don’t have to paint every single room. Focus instead on the main living spaces plus the master bedroom, which are the rooms most buyers care about when they view homes.
Which neutrals are most likely to appeal? Wadden likes her company’s Accessible Beige, #7036, which falls in between being warm and cool, has a bit of gray, and looks well with all styles of furnishings. If you don’t want all the rooms in the same hue, she suggests going "up" or a bit darker on a color strip to Tony Taupe, #7037, for an adjoining room such as a dining room or family room. It offers a similar feeling but is a bit darker and richer. For yet another room – maybe, a kitchen or the master bedroom, consider going a bit lighter with Aesthetic White, #7035. Using paint on the kitchen cabinets can refresh the room without investing in a renovation when you don’t plan to stay. If sellers want to be hip, they might consider the company’s recently named 2017 Color of the Year, which is Poised Taupe, #6039, and a bit darker and more modern.
When it comes to trim and ceilings, a good idea is to be consistent throughout. Even if buyers don’t like the color of your walls, they may find they like the trim and ceiling choices. This means they won’t feel compelled to repaint, which can be time consuming and costly. One classic color that works for both is the company’s Pure White, #7005.
On the outside
Use a Snap app
Finally, if time is of the essence, and home owners need to make a quick fix, they should use the company’s new SnapDry™ line of semi-gloss door and trim paint, which dries and cures within an hour. The door can be closed without sticking.
The goal of any paint color is to visually tell a story about your home and make it feel lived in and loved.